---
title: Our Blog | Rachel Quigley, SVP, Audience & Measurement Services
description: Looking for expert insights and knowledge in the world of digital advertising? Look no further than the AdTheorent blog. Our team of experienced copywriters brings you the latest industry trends, tips, and strategies to help you navigate the ever-evolving landscape of digital advertising. From programmatic advertising to data-driven targeting, our blog covers it all. Stay ahead of the curve and unlock the potential of your digital campaigns with AdTheorent.
---

# Our Blog

## [AdTheorent's Take: Supply Path Optimization & Direct to Publisher Connections](https://info.cadent.com/spo-and-direct-to-publisher-connections)

[Rachel Quigley, SVP, Audience & Measurement Services](https://info.cadent.com/author/rachel-quigley) 

 Dec 20, 2023 2:57:23 PM

[ Read more ](https://info.cadent.com/spo-and-direct-to-publisher-connections)