Use AdTheorent’s machine learning-powered programmatic advertising to identify, reach and influence your target audiences across all digital channels
WHY ADTHEORENT FOR YOUR POLITICAL CAMPAIGN?
ADTHEORENT POLITICAL ADVERTISING SOLUTIONS:
Predictive Models
Custom machine learning models evaluate all available data to predict a desired political campaign outcome
Predictive Audiences
Built by ABi™, the industry's first suite of tools designed to create highly customized, primary-sourced ID-free Predictive Audiences
Predictive Extension
Enhance campaign impact by incorporating engagement data from social platforms as additional predictive model signals to inform your programmatic buying strategies
A/Plus CTV
Machine learning-powered CTV models optimize towards your political campaign outcomes post-CTV ad exposure
Bring Your Own Voter or Donor List
Upload your lists directly into the AdTheorent Platform to reach your audience when they are most likely to take action
Geographic Locations & Points of Interest
Reach voters near polling locations or target based on congressional district
Third-Party Audiences
Define your audience using third-party segments from sources like Adstra, L2, TargetSmart, and Tunnl
CRM via DMP Integrations
Onboard CRM data via address file uploads, e-mail matching, or direct DMP integration to identify those most likely to convert within your audience
Device Language Settings
Target consumers based on the specific language setting of their device in 57 different languages
About Us
AdTheorent uses its advanced machine learning platform and privacy-forward solutions to deliver real-world value for advertisers and marketers.
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